NORTH STARS
These are the core principles of what we hope to achieve with The LA Experience - big picture goals that serve as both inspiration for brainstorming and ideation…..and as a set of guardrails that will allow The LA Experience to pivot with confidence when needed, knowing that it is guided by this set of “north stars.”
Like the city that inspires it, The LA Experience is designed to grow and change - both over the years and on a daily or even a minute-by-minute basis. This applies to both individual experience design and to the layout of the building itself - with a minimum of permanent structural elements like support columns and fixed walls. The design imperative is to create a layout that can accommodate 4-5 medium-sized “experiences,” two large-scale “exhibitions” or one massive full-building “event.”
This also applies to infrastructure - with built-in cable management bringing power and signal to every inch of the building, freight elevators that minimize load-in time and labor, and a venue-class loading dock that accommodates two box trucks and preferably a semi.
This flexibility allows The LA Experience to host a wide range of activations - from marquee long-term installations that blend content and physical builds, to content-based experiences that respond to individual guest inputs, to exhibits that can be subsequently mounted in other locations.
